Sawhney: Apple does something else that's a bit sneaky, which is that when you're buying the iPhone, you can't add memory to it. Apple had botched the messaging, and its $1,000 stand became infamous. Narrator: In truth, $6,000 for a professional reference monitor of this quality is comparable to the competition, but that didn't matter. And like the Mac Pro, they'll all be available in the fall.
Why is a apple macbook charger expensive pro#
Claps turned to gasps when John Ternus unveiled a $1,000 monitor stand as an add-on for the $5,000 Mac Pro display. Apple's high prices reached meme proportions during the announcement of its Mac Pro in June 2019. The 256 GB MacBook Air, for example, costs $1,299, but you can get a more powerful Windows laptop for over $100 less. Narrator: That premium is also known as the "Apple tax," or paying more simply because it's an Apple product. Sawhney: So that brand loyalty translates into a premium that they're able to extract from customers who are unwilling to switch out of the Apple ecosystem. Man, I'm super excited, I'm not even going to lie. Marco Pierre White Jr.: I've been here about 36 hours now. Narrator: That reputation has created millions of loyal customers. Mohan Sawhney: Apple has, over the years, built a reputation for quality and the industrial design of its products. So what makes Apple products so expensive? Market cap is higher than the GDP of Switzerland. As the US's first trillion-dollar company, Apple's These prices bring in huge profits for Apple. When Apple released its new model, the price increased by 60%. It's even more dramatic for the Mac Mini. Three years later, Apple's flagship iPhone cost 54% more.
Narrator: In 2016, the iPhone 7 started at $649.
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